The TrueNAS team spent three days on the NAB Show floor talking to post-production houses, broadcasters, storage architects, and IT directors.
People came to us with real problems, real timelines, and in several cases, real frustration with the solutions they’re currently running. Here’s what kept coming up, over and over.
“We’ve outgrown our current setup.”
Unexpected growth was the most common conversation by volume. Mid-size post houses that started on prosumer gear, built real workflows around it, and are now stuck. Throughput can’t keep up with multi-editor sessions. Single-controller designs mean one failure takes everything down. Drive counts are maxed – and there’s no way to break past the limitations of their hardware. These users were ready for the next step, but the worries over migration were real.
Would it be complicated? Was there a risk of missing out on any of their data? Would their new system be as intuitive as their existing gear, or would they have to learn a whole new set of workflows?
These buyers didn’t want enterprise overhead, but they needed enterprise performance. Where TrueNAS fit in wasn’t just our broad compatibility, but our ease of use and flexible appliance lineup. Switching over to TrueNAS let them adopt a platform that could grow and evolve alongside them, rather than have to plan for another migration in the future.
“We’re paying all-flash prices for performance we could get cheaper.”
Several technically sophisticated buyers came to us, already running high-performance all-flash platforms, but unhappy with the economics. The concept of all-flash isn’t the problem – the pricing model is.
These buyers knew exactly what throughput they wanted, and came to us with hard numbers. They’ve already proven the use case and they were looking for a platform that could deliver the performance they need, without a pricing model that scales against them as capacity grows.
The TrueNAS V160 was designed for this conversation. NVMe where performance is critical. High-density capacity where it isn’t. One platform, one license, and no surprises. For buyers who’ve already validated all-flash workloads, the math is straightforward.
“Seven years in, and we’re ready for something different.”
Enterprise shops running legacy NAS platforms – some well past their original deployment lifecycle – came in with specific asks, and a technical conversation rather than a sales one.
The frustration isn’t always about cost. Often it’s about operational complexity or vendor lock-in, or the quiet anxiety of running mission-critical broadcast infrastructure on a platform that’s no longer evolving the way the workload is.
These buyers have budget. They have internal champions. What they need is confidence: a clear migration path and someone technical who can walk through the transition without drama.
“We went cloud-first. Now we’re reeling at the bill.”
Cloud-first felt right two to four years ago. For a number of shops we spoke with, the reality has caught up. Editing from the cloud meant having to arrange proxy files to get acceptable latency. Unexpectedly brutal egress costs were causing sticker-shock, and the bill continued to increase as editors worked with higher resolutions and bitrates. Cloud spend was becoming so unpredictable that the finance teams were asking hard questions.
These clients are landing on a hybrid cloud model: high-performance on-premises storage as the hot layer for active projects, with a cloud tier for the long tail and archival. Several buyers mentioned tax depreciation on hardware as an unprompted financial factor in the decision.
Clients weren’t thinking of this as a “retreat” from the cloud. Just a more honest architecture for how their M&E workflows actually need to run.
“We’re changing NLEs. What does storage look like now?”
As the NLE market shifts toward Adobe Premiere and BlackMagic’s DaVinci Resolve, a cohort of mid-to-large studios is rethinking their storage stack at the same time. When the editing platform changes, the storage tied to it often changes with it.
When a storage architecture is no longer built around legacy NLE assumptions, the architecture has the flexibility – and sometimes a necessity – to change. These buyers were mid-transition, with timelines measured in months. They needed a solution that could deliver the first time, and they needed it now.
The Best of Show Award
The TrueNAS V-Series won the Best of Show at NAB 2026 from ITPro. That matters less for the trophy and more for the timing.
The storage decisions being made in M&E right now are becoming increasingly critical. Platforms are aging out. Cloud economics are forcing honest conversations. NLE ecosystems are shifting and pulling storage decisions with them.
The V160 was built for this moment. You get hybrid flash that adapts as your media mix shifts. You get all-inclusive licensing that doesn’t penalize growth. And you get file, block, and S3-compatible object storage on one platform, without bolting on operational complexity to make it work.
See It in Your Environment
The most confident infrastructure decisions come from direct validation, not vendor claims.
You can evaluate the TrueNAS V-Series against your own workloads before making a commitment. Real performance. Your environment. No obligation.