- Nov 4, 2018
You mean before some bonus-hungry manager snuck SMR drives into a NAS lineup? Barn, still empty; horse, long gone.If this had been planned properly
This rebranding is damage control. A band-aid on a self-inflicted wound. Definitely not a well thought-out go to market strategy by any stretch of the imagination.
And I don’t care very much. All I care about is that branding exists that allows a clear “don’t touch” vs “yeah will work” distinction, and we got this now.
Which doesn’t change the fact WD should never have ended up here, but short of time travel, I don’t know they can fix it. It’ll take years to rebuild trust with those who got bit, and that trust may never be rebuilt.
Seagate and Toshiba, should anyone in management there be tempted, now know very clearly what not to do.