So unless you are running a serious home lab I think the enterprise switches are either too small (2 ports) or too big (16+ ports) for regular home users that just want to get into the 10GbE game.
I agree to a point. It's entirely likely that the decision to "only" offer two 10GB/s interfaces was driven by thermal, cost, and use considerations. The first two are self-explanatory, the third depends on what marketing suggests to engineering as being the "best" features to offer.
I imagine a lot of SOHO applications use one of the the 10GB/s connection for a server and the other to link to other switches in the enterprise. It's a way to move a lot of data while only using one connection. In my home, I use one for the server, the other for a connection to the home office. That's where the bulk of the data flow is, hence the widest highway. As the chips for 10GB/s connections become less expensive and power hungry (i.e. hot), I expect the 10GB adoption to follow the same path as the prior evolution waves from 10->100 and then 100->1000 Mbit/s.
They're clearly targeted at market segments such as WISP and hospitality...But none of it is really homeowner-grade stuff, i.e. pull it out of the box, turn it on, and it wizards you through a default setup. You do need to be willing to follow some more complicated directions and have some idea of what all the components are.
On further reflection, you are absolutely right and thank you for the insight. I use some of their gear in a WISP-like application (linking multiple structures), bought more trying to adopt netblazr, and so on. However, allow me to quibble a little with the wizards comment. In my experience, the user experience depends a bit on the product and the time of adoption. In the past, I found the Ubiquiti AP management to be downright obtuse, the edgerouter web UI not much better.
However, Ubiquiti have improved the wizards in the Edgerouter significantly (I have no APs to play with ATM, so I can't comment on more recent implementations). The edgerouter is now a lot easier to use for default applications due to IP no longer being set on a weird address and the wizards. It is a shame that wizards are not (yet) available for IPSEC/L2TP, OpenVPN, etc. and that the setup of "advanced features" is typically described solely from a CLI perspective by the OEM. I am also not a fan of the auto-firewall feature silently adding firewall rules to the ruleset. making it that much harder to follow along and learn/troubleshoot.
To me, the Edgerouter is a lot like the FreeNAS. Very flexible, lots of options, and a steep learning curve for non-pro users if you want to get into "pro" features.