I just sit at my favorite computer chair with the cloth seat and arm resets, which sits on the shag carpet, and I'm at my dining room table since I need some space. I place the motherboard on the table (still in the ESD bag) and the cat walks up to me and rubs against my leg and I pet him a few times ensuring I zap the cat's ears a few times. Then I carefully remove the motherboard from the ESD bag and sit it on top of a dish towel. If the lights are out you can see a quick blue light come from the bottom of the motherboard, it's cool! Then I inspect the top and bottom surfaces for manufacturing or shipping damage.
Next it's off to install it into the case so i grab the board, walk across the carpet and sit down on the floor next to my case. When I touch the case I hear a loud "CRACK!" as I dissipate the static electricity. Of course some times I hear that crack noise when i put the motherboard into the case. Once I jumped and dropped the board, but it was all good. Then you get in there and tighten those screws down good so they don't fall out. It's like my gas cap of my truck, when you hear the click, click, click, then it's tight enough, but for a motherboard it's the tenderly generating stress fractures which will hold the screws nice and tight.
In reality, I do take appropriate ESD precautions but I do know some folks who could care less and just take their chances.
