Well the brand can matter if you find out there are dozens of complaints about the drives, but between Seagate and WD, they both have gotten better over time. I recall when one year WD was the best, the next year it would be Seagate. It flip flops between the major manufacturers. I would personally not buy a no name brand, but you are choosing between two main companies so from my perspective it's all about the three factors I listed. You can add personal preference as well as a fourth factor, that does drive decisions.
You can also check out backblaze as they maintain a list of drives and the reliability. But again, warranty is a huge factor for me. It is worth a few more dollars for a better warranty if all else is the same.