Comments on: New-New TrueNAS Logo Unveiled

By: Marjan

Marjan — Wed, 10 Jun 2020 17:22:34 +0000

It wolud be great to have option to stick with shark logo, for all of us that we just love it!

By: audi666

audi666 — Tue, 09 Jun 2020 07:33:43 +0000

Well, I don’t like the new logos. You are changing from an unique, recognizable logo to a standard, disposable logo, that everybody has 🙁
Just if every car manufacturer would have a logo with a car.

By: Joon Lee

Joon Lee — Mon, 08 Jun 2020 18:46:29 +0000

In reply to Linar. We understand where you're coming from. However, the decision process for this logo was a long journey and we put a lot of thought into it. In time, we hope you can see that it's a good logo.

By: Brett

Brett — Fri, 05 Jun 2020 02:54:25 +0000

In reply to Bostjan. "TrueNAS Open Storage" (the top logo) is the umbrella brand for all of the different editions (CORE, Enterprise, SCALE)

By: Joon Lee

Joon Lee — Thu, 04 Jun 2020 20:40:09 +0000

In reply to Bostjan. You're probably referring to TrueNAS Open Storage. It's the term we use for our TrueNAS product line so TrueNAS CORE and TrueNAS Enterprise fall under it (literally, check the graphic~).

By: Joon Lee

Joon Lee — Thu, 04 Jun 2020 20:38:06 +0000

In reply to MichaelF. It was our abstract take on the shark logos.

By: Joon Lee

Joon Lee — Thu, 04 Jun 2020 19:15:11 +0000

In reply to Kenneth. Thank you for your support, Kenneth!

By: Joon Lee

Joon Lee — Thu, 04 Jun 2020 19:06:50 +0000

In reply to Michael Reed. Thank you for your support. Trust us when we say that we spent a ton of time thinking about and discussing the new logos. Hopefully, this blog gives the community a glimpse of our thought process.

By: Michael Reed

Michael Reed — Thu, 04 Jun 2020 03:27:51 +0000

As much as we all loved the old shark fin, that’s entirely irrelevant really.
What matters is the product experience itself, and perception.
I think these new logos are on-point, modern and assist in showing the ‘differences’ between the products.
Well done to the designers. Money well spent by the ix systems team.

By: Simone

Simone — Thu, 04 Jun 2020 00:13:32 +0000

In reply to Steve.

1. Representing “scale out” storage
2. Only once they hire Gavin Belson as CEO 😉
3. Not obsolete! It’s what’s called a “throwback” in sports terminology. It gives you more street cred as someone who was a fan long before they went big time!

By: Bostjan

Bostjan — Wed, 03 Jun 2020 18:11:40 +0000

There are 4 logos. You mentioned only 3. What is the remaining logo for?

By: Linar

Linar — Wed, 03 Jun 2020 18:11:12 +0000

I don’t agree with the decision. Initial TrueNAS logo with shark fin looked super slick, it had character and was very easily recognizable. It looked serious enough for corporate product, but still, as you said yourself, paid homage to the FreeNAS.
The new logo looks super generic. If you google “storage logo”, you will easily find stuff that looks very similar (see IBM Cloud Object Storage, Cloudian). And if this new logo would be among those search results without letters, I wouldn’t probably recognize from the first glance that it’s TrueNAS. Even among logos that look different it will be difficult to recognize.

By: Kenneth

Kenneth — Wed, 03 Jun 2020 07:02:06 +0000

It’s awesome!! I like it a lot, so thank you guys for all your hard work, it’s really appreciated

By: Gary Adams

Gary Adams — Tue, 02 Jun 2020 22:55:22 +0000

No containers please. Put efforts into stable on EPIC.

By: MichaelF

MichaelF — Tue, 02 Jun 2020 22:34:28 +0000

Can’t imagine what is this!! Or how!?
“two sharks that were vertical mirror images of one another that once put together sort of formed a cool looking box (some said “shark tank” or “aquarium”). “

By: Steve

Steve — Tue, 02 Jun 2020 21:45:53 +0000

1. Why is the new TrueNAS Scale logo depict 4 boxes, I think it should depict 2 boxes with one being slightly smaller kind of like and architects scale.
2. Will there be a TrueNAS Box signature edition?
3. When will there be shirts with the new logo since the one I am wearing is now obsolete?